You already have too many people selling your product on Amazon and that’s a problem! We know that all too well. Many brands are getting smart and starting to limit the number of sellers of their product on Amazon because things can get really out of hand even leading to their product listings getting pulled for violating Amazon policy, and it’s not their fault! Brands work hard for years to build their image and then predatory sellers on Amazon destroy it overnight. Rogue listings, poor or non-existent customer service, price degradation and high return rates are just a few of the negative effects of having too many sellers of your product on Amazon. You won’t have a relationship with the sellers of your products and you won’t know if they hold to the same values you do. Unfortunately, you will find that most do not!
We recommend that brands partner with one or two authorized Amazon sellers and choose those sellers that can articulate the value that they intend to bring to their brand. By building relationships with professional Amazon sellers, you can have more control of your products on Amazon with your sellers doing all the work for you to optimize your listings, increase sales and provide a quality experience for your customers.
If you want to know more about what this might look like for your company, get in contact with us.
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